Notes on building, managing and improving digital products and websites.
I share product strategy and decisions, customer research, AI prototypes, how I build with AI, lessons from my work and entrepreneurial experiments.
The website as a product — when a quiz is a digital asset to help customers decide
A quiz-driven digital journey turns curiosity into clarity by guiding users through tailored questions that reveal needs, preferences, and next steps. Thoughtfully designed quizzes engage visitors, collect actionable insights, and deliver personalized content, recommendations, or product matches in moments. A quiz in the broader digital journey can increase conversion, reduce friction, and create a sense of progress. Teardown of Growplex journey.
How to Clean and Manage a Bloated Product Backlog
A bloated product backlog slows down progress. As a Product Owner, clean it by removing outdated tasks, organizing ideas separately, and aligning items with your product vision. Prioritize effectively, educate stakeholders, and take control—your backlog should be a strategic tool, not a dumping ground.