Fractional Product
& Growth Leader
I connect product, UX and growth decisions.
I help digital businesses turn customer and market insight into the right products, bring them to market, and grow them through stronger acquisition and customer journeys.
Product, acquisition and customer growth
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Research, market and competitor insight, ICP, positioning, product discovery and MVP scope.
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Fractional PM leadership, roadmaps, prioritisation, requirements, UX direction, cross-functional delivery, launches and experimentation.
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Acquisition journeys, landing pages, website conversion, onboarding, activation and product-led growth.
Product, growth and search experience inside complex digital businesses.
Telerik by Progress Software
Software and developer tools · SEO & search growth
Vistaprint
Global e-commerce · AI Product Manager, VOC intelligence
D-EDGE
Hospitality technology · Commercial Product Manager, Data intelligence
Lastminute Travel Group
Online travel · SEO Lead, Search & website growth
SEO Lead, technical SEO, organic visibility and website growth for a global software business.
Led the development of an AI-powered voice-of-customer capability using retrieval-augmented generation, turning high-volume customer feedback into traceable, actionable insight for product and customer-service teams. Complex dashboard products with proprietary ML models.
Owned a data-intelligence product portfolio end to end across several markets, working with development, sales and UX.
Led SEO and partnered with product teams to make search and website growth part of product priorities in a high-volume travel business.
Netcentric, a Cognizant company
Digital experience consultancy · Product Manager & Product Owner, Financial services
Worked as Product Manager and Product Owner on financial-services products, translating business and user needs into clear priorities and supporting delivery across design and engineering teams.
Testimonials
"I mainly worked with Anita on a performance analysis application for hoteliers. As a product manager, she has this rare talent for making the most of any situation and the people around her. She has been positive, curious and efficient in all the projects we have worked on. She is both product and technical oriented. Whether in the UX research phase or during usability testing, I was impressed with Anita’s ability to conduct interviews and spark dialogue. If I had the chance, I would love to work with her again in the future."
Sophie Alram, Senior Product Designer, Sephora
How I work
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I get close to the customer, product, market and data first.
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I define a focused product and growth plan: what to build, improve, test or launch, and what success should look like.
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I work alongside your team across product, UX, engineering and marketing to move priorities forward, measure what happens and adjust quickly.
Get in Touch!
