Product Growth & Monetisation

Help users reach value, keep using your product and become paying customers.

I help SaaS, apps, marketplaces and subscription businesses understand where users struggle and improve the journey from signup to ongoing value and payment.

The work combines customer research, behavioural analytics, product messaging and experimentation to find what needs attention and guide improvements.

Discuss product growth

When I can help

  • People sign up but don't reach the product's main value.

  • Trial users explore the product but don't become paying customers.

  • Users don't return or adopt important capabilities.

  • Freemium limits, pricing or upgrade prompts aren't helping users make a decision.

  • You need a clear growth roadmap and someone to drive improvements with your team.

What we can improve

Onboarding & activation

Understand what users want to accomplish, define meaningful activation and remove obstacles between signup and first value.

Monetisation & expansion

Review trial experiences, usage limits, pricing communication, paywalls, upgrade triggers and upsell journeys. Help users understand what they gain by paying or expanding.

Engagement & retention

Investigate why people return, lose momentum or stop using the product. Improve the workflows, prompts and experiences that support continued value.

Product growth mechanisms

Explore whether sharing, collaboration, invitations or repeat use fit the product and its users, and what would need to happen for them to support growth.

Customer research, positioning & messaging

I combine customer interviews and feedback with funnel data, usage patterns and session observations.

That helps separate unclear value, unmet expectations and usability friction from questions that need more investigation. The findings shape both product changes and how the product explains its value.

That includes who the product is positioned for, and what people need to understand at signup, during a trial and at the point of upgrade.

Typical deliverables

A diagnosis of priority growth problems, with supporting evidence

User flow or product journey mapping where needed

Defined activation events and meaningful success measures

Journey maps, annotated screens and proposed user flows

Product messaging, wireframes or prototypes

Prioritised experiments and a growth roadmap

Selected results

FinalRound AI

Trial-to-paid conversion, B2C AI Interview platform

Achieved during my work on onboarding, paywalls and customer journeys.

“Highly recommend Anita. I’ve worked with her, and she has tremendous insight and knowledge on how to optimize every step of the funnel. She is very driven and able to make a massive impact on the business. I would highly recommend Anita to anyone — you will see a great impact in your business”
— Kaivan Dave, former CMO at FinalRoundAI

3DStreet

Freemium-to-paid conversion, product activation

A freemium-to-paid product in which I changed the paywall, the sequence, and the product activation events to get value earlier and convert users naturally.

“Anita’s conversion audit for 3DStreet was exactly what we hoped for: sharp research that surfaced blockers we hadn’t considered, paired with clear, easy-to-follow designs we could implement directly. Her recommendations produced measurable conversion gains within weeks of launch, and we didn’t hesitate to bring her back for a second engagement.”
— Kieran Farr, Founder 3DStreet

What clients say

“Anita brought a thoughtful and highly structured approach to our work with Rentumo. She quickly understood our product, customer journey and commercial challenges, and consistently asked the right questions. She has a strong ability to turn complex conversion and product challenges into clear, actionable recommendations, while remaining both collaborative and pragmatic throughout the process. I would gladly recommend Anita to other SaaS and platform businesses looking to improve their user journey and conversion”
— Jacob Lund, Rentumo founder

Ways to work together

  1. Focused growth diagnostic & roadmap

    Understand a specific problem, such as low activation or trial-to-paid conversion, and agree a prioritised roadmap of what to improve first.

  2. Defined improvement project

    Develop and deliver changes to a defined journey, working with your product, design and development team.

  3. Ongoing product growth support

    A regular cycle with your team: research, prioritisation, delivery, experiments where they’re appropriate, and a review of what changed before the next cycle.

Where are users getting stuck: first use, continued use or payment?

Tell me about your product, who it's for and what you're seeing.